Performance Marketing & Attribution Build and debug measurement setups (GA4, server-side tracking, CRM integrations). Interpret data realistically and cut through noise. ADiagnose conversion drops and find the real root cause. Improve media efficiency on Google, Meta, DV360, LinkedIn, programmatic. Technical SEO for SaaS, ecommerce, and content-heavy sites Audits that go beyond “best practices”: indexation strategy, internal linking patterns, crawl budget, faceted navigation, canonical conflicts, and AI visibility. Programmatic SEO planning. Content briefs and cluster strategy. Differentiation vs consolidation decisions. Scaling editorial processes using AI (automated drafts, structured workflows, internal linking automation, CMS setup). Growth Strategy & Marketing Operations Build the right marketing roadmap for B2B SaaS, technical products, and lead-gen brands. Assess team structure, agency fit, and what to insource vs outsource. Prioritisation frameworks that unblock slow teams. Funnel mapping and conversion rate analysis. Messaging diagnosis for technical companies. Automation & AI Implementation Translate manual marketing operations into automated flows (Make, API work, content pipelines). Build scalable SEO and content systems using LLMs. Architect marketing data flows without over-engineering. Web & Data Stack Evaluate website architecture for performance and scalability. Optimize WordPress, Webflow, and custom frameworks used for SEO or lead-gen. Diagnose slow pages, rendering issues, and JS-heavy UX problems.
