Steven Baillie - Creative Director at Area Twelve · Tinrate

Steven Baillie

Creative Director at Area Twelve

About

Steven Baillie is a multi-disciplinary Creative Director known for brand launches that move culture, not just product. He’s built and rebuilt names across fashion, sport, and tech—pairing sharp storytelling with design that sells. Featured in RJ Cutler’s Netflix doc Big Vape for his role in launching JUUL, Steven’s broader track record spans decades of shaping iconic, forward-thinking brands and guiding teams from first insight to market impact.

Elsewhere

Find me around the web

LinkedInsteven-baillie-50b15a50 Instagram@stevenbaillie

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What people say

5.0· 1 review

Gunther G.

Feb 13, 2026

However Steven had little or no reputation in Belgium, he impressed me by watching the netflix series "The big vape". After booking a meeting and telling him i wanted to get his view on our brand as a new startup, the feedback i got was far more valuable than the price i paid. Getting an overseas perspective is great for a european.

Frequently asked questions

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