Brahim Zarouali
Professor Digital Media & Persuasion at KU Leuven
About
I am a professor in Digital Media and Persuasion at KU Leuven. I am an expert in how digital platforms influence behavior, communication strategies, and audience engagement, with additional expertise in corporate communication (corp comm) and marketing communication (mark comm). I also specialize in data analysis and statistical modeling, and advise on digital communication, media effects, and data-driven insights.
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