I help companies accelerate growth by turning digital ambition into measurable business impact.
With 20+ years of experience across telecom, energy, and retail, I specialize in online retail, e-commerce, and digital transformation. I combine strategic thinking with hands-on execution to improve customer journeys, scale digital platforms, and drive commercial performance.
As Country Lead Belgium at bol, I’m responsible for defining and executing the strategic agenda in a highly competitive e-commerce market. I work closely with commercial and product teams to unlock growth through data, marketplace dynamics, and operational excellence.
Previously, as Chief Digital Officer, I led large-scale transformation programs, optimizing processes, implementing digital platforms, and managing complex project and portfolio environments. My strength lies in bringing clarity to complexity and ensuring execution actually delivers results.
I typically support companies with:
- E-commerce and marketplace strategy
- Digital transformation & platform adoption
- Customer journey optimization
- Project & portfolio management
- Commercial growth and performance improvement
Beyond my executive role, I’m a guest lecturer at KU Leuven and mentor to start-ups, where I challenge teams to think sharper, move faster, and focus on what truly drives impact.
If you’re looking for a pragmatic strategist who can both define direction and make it happen, we’ll get along well.
