Jens Cuypers

CCO with extensive experience in B2B sales, (international) business development and commercial environments, particularly within the education and public sector. I began my career at the ground level as an Account Manager and progressively grew into my current leadership role, gaining hands‑on experience across the full commercial lifecycle. I specialize in building sustainable go‑to‑market strategies, managing multi‑country sales teams, and aligning vendor, channel, and end‑customer interests. I have a strong track record in navigating tender‑driven markets, contract negotiations, and long‑term partnerships, with a pragmatic and solution‑oriented approach. My work often sits at the intersection of sales strategy, pricing, supply chain constraints, and operational execution, especially in fast‑changing and highly regulated environments. I value clarity, transparency, and collaboration across sales teams and stakeholders, and I focus on delivering scalable, compliant, and commercially sound solutions that create value for both customers and partners.