Matthias Verstraete
Senior Retail & Commercial Expert | DIY & Garden Markets | Procurement, Category Management & Business Strategy at Maxeda DIY Group
Senior Retail & Commercial Expert | DIY & Garden Markets | Procurement, Category Management & Business Strategy at Maxeda DIY Group
Retail and commercial leader with 20 years of experience across European retail, combining hands-on retail operations with strategic expertise in category management, procurement, commercial strategy and business transformation.
Currently managing a product portfolio exceeding €100 million and more than 10,000 SKUs at Maxeda DIY Group, one of the leading DIY retailers in the Benelux, operating Brico, BricoPlanit and Praxis.
My expertise covers:
Retail & Commercial Strategy: Market positioning, competitive dynamics, business performance and growth opportunities.
Category Management & Procurement: Assortment optimization, strategic sourcing, supplier management, negotiation and profitability improvement.
DIY & Garden Markets: Market dynamics, distribution channels, consumer trends, product categories and competitive landscapes across Belgium and the Netherlands.
Pricing & Private Label: Pricing architecture, margin optimization, own-brand development and product positioning.
Retail Operations & Transformation: Multi-site retail operations, operational excellence, change management and team leadership.
Having worked across store operations, regional management and strategic commercial functions, I combine practical retail experience with a data-driven and results-oriented approach.
I offer independent expert insights, strategic advice and practical perspectives to retailers, manufacturers, investors and consulting firms seeking a deeper understanding of European retail and the Benelux DIY market.
Consultations available in English, Dutch and French.
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