My career started at Procter & Gamble, where I learned what operational excellence, discipline, and scale really mean. Over five years across Brussels and Rotterdam, I gained deep exposure to strategy, finance, and complex decision-making inside a global corporate environment.
I then moved to New York, where I was selected for the Prince Albert Fund and helped scale a tech data company across North America — turning strategy into execution in a fast-moving, high-pressure market.
After that, I made the leap myself.
I am the co-founder and CEO of Colorush, a cashmere fashion brand where I run the company end-to-end: strategy, operations, logistics, finance, sales, and growth. The US is our single largest market — 60% of our revenue comes from there, and I built that from scratch. Not inherited. Not handed over. Built — operationally, commercially, and relationally. Today, Colorush is carried in more than 350 active wholesale stores across the US, a distribution network I developed contact by contact, market by market.
I know exactly what it means to leave the safety of corporate life and build something real in the American market — because I've done it.
My expertise lies in two critical areas. First, helping high-potential professionals make the transition from corporate to entrepreneur — with clarity, structure, and confidence. Second, helping brands and founders crack the US market. I've built a wholesale distribution network of 350+ active stores across the US from zero, and I understand the operational, commercial, and relational complexity that comes with it. If you're trying to enter or scale in America, I've lived that playbook firsthand.
I work with people who have strong ideas but feel stuck — unsure where to start, what to expect, or how risky it really is. I make entrepreneurship tangible and realistic. Together, we map out:
What the journey actually looks like
The hardest moments you will face — before they happen
Clear timelines and decision points
Budgets, P&L, forecasting, and cash flow
How to manage expectations — financially and mentally
No hype. No vague motivation. Just clear thinking, strong structure, and real-world execution.
